 | Home > Off Topic > Where is JLR going wrong? |
 
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| Rashers Member Since: 21 Jun 2015 Location: Norfolk Posts: 3539   
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Spot on, Chris86
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23rd Oct 2020 6:22pm |
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| Wild Card 90 Member Since: 03 Dec 2014 Location: Gerlingen Posts: 1060  
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Only a few years ago JLR seemed to be going great guns.
The designs were getting more and more attractive each year (D1 to D4, Freelander, Evoque, Range Rover). Mainstream stuff, but attractive and relevant. The world had turned its back on the saloon car and every housewife, executive and self employed specialist needed an SUV. LR was one of the few brands that by definition, was an SUV company. SUV´s were more proctical, and offered a perceived statue that the price equivalent saloon car couldn´t offer. An SUV also suggests "durability", as they say over the pond. The ability to survive abuse, and to be reliable. Modern, technology ridden motor cars, developed in record "sketch to market" schedules, suffer from more glitches and issues than ever before. An SUV, packed full of hillclimb and descent control, wade assist and whatever cameras and sensors are required, is even more challenged by this. What JLR desperately needs to invest in is the development of simpler, more reliable products. They need to win back the trust of the customer. Not only with the product. As has been mentioned several times, this starts at the dealership. If anything can be learnt from the success of the vehicles that made the brand great, it is that simplicity is a virtue, not a curse. 1998 Tdi 90 SW, 2008 Td4 90 SW, 2012 2.2 90 SW, 2" raised Trailmaster/Terrafirma Heavy Track Raids, 255 MT´s, Recaro CS´s, anorak, wellingtons |
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23rd Oct 2020 6:54pm |
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