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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018   
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Interesting to see where Ford is going with SOTA and connectivity in general:
https://www.reuters.com/article/us-ford-mo...SKBN25Z2JH "betting Ford can transform its commercial vehicle business to generate recurring revenue through sales of services that take advantage of the software, data and connectivity in its F-Series pickup truck and Transit vans." "Think of the data being more powerful than the fuel economy of the vehicle," he added." " Purdy and other Ford officials want Ford's commercial customers to regularly pay for services, creating a revenue stream that flows throughout the vehicle's life, beyond a one-time transaction every few years." "to help build a "sticky" relationship with customers." " Hans Schep, head of Ford's European commercial vehicle business, said the shift in focus is playing out in meetings on quality. Five years ago, those meetings were about how to reduce Ford's warranty costs, he said. Now, the discussions are about how to keep its customers' vehicles on the road." Once again, JLR are behind the curve ~ their recent public pronouncements on this topic has been about reducing warranty costs. |
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9th Sep 2020 4:41pm |
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