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Home > Off Topic > How To Destroy A Great Global Brand And The Cult Of Ferrari |
 
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markb110
Member Since: 22 May 2010
Location: Guildford
Posts: 2644
 
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22900013A wrote:Consider too that big companies like Ford and Mercedes-Benz are big producers of commercial vehicles. Indeed M-B is the biggest commercial manufacturer in the world. That market is much less fickle and will always be there as a fallback if the car market goes quiet. If (really its when) big 4x4s become the cars nobody wants LR doesn't have a fallback as they don't sell anything else. Seems very risky to me.
Volkswagen has a similar strategy -
If you want a Golf, you buy a Golf. If you want a nicer Golf then buy an Audi A3. If you want a Golf but cant afford it then buy a Seat.
Which ever way, VW makes a sale. Land Rover cant compete because what are the alternatives for the consumer - they look at three dealerships and two are not JLR owned.
PCP finance deals have killed pride in car ownership as it is never yours (unless your mad enough to buy it at the end of the deal and have a car that's worth less that it cost to buy). Some car companies now offer a lease arrangement and state clearly that the car is never yours.
No real answers as it wont get any better...... |
27th Feb 2020 7:55pm |
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