 | Home > Australia & New Zealand > Land Rover Australia sales overtake Jeep |
 
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018   
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So they must be doing something right...
"Between January and March, Land Rover sold 4093 units in Australia, up 49.8 per cent. Jeep, meanwhile, sold 3787, down 50.1 per cent. At the same time in 2015, Jeep’s sales were triple Land Rover’s — a big shift inside 12 months. Another piece in the puzzle was the late rush to buy up the final run of Defenders before that car’s production ended, with 359 sales YTD, more than double last year’s tally over the same period." http://www.caradvice.com.au/430857/land-ro...take-jeep/ |
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5th Apr 2016 9:24am |
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| AlanH Member Since: 15 Mar 2010 Location: WA Posts: 242 
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Same here in WA Pickles, new Landies of all descriptions (except Defenders) seem to be everywhere. The Jeep advert of "he's bought a Jeep" worked well with them for a while but LRs own efforts plus seemingly a better reliability reputation nowadays is also working well.
Now wouldn't it be nice if they came up with something as capable as a Defender off road and not too easy to scratch or dent (not that they seem to bother too many of us) and reliable as well  . Axels not made of cheese, engines which didn't clatter and clang, panels which aligned, sealing which didn't allow us to watch the road go past at the bottom of the doors, shafts which didn't wear because they weren't hard enough etc.
Oh well, can only dream I suppose and hope I win enough money soon to follow younger bro into a top of the range Rangie....... 
AlanH. |
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30th Aug 2016 8:29am |
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| Ramsay Member Since: 30 Sep 2015 Location: Moffat, Dumfries & Galloway Posts: 627  
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Be gentle. After a very unscientific survey of one week around Proserpine Queensland. A total of one Defender 90 and one D4. A couple of wranglers and a Cherokee. Everybody working or serious exploring is in a crew cab with a tray back probably white. I won't cite a make as there are several. It does strongly help to suggest that once out of the UK the only way for JLR to sell a 100,000 is to sell one like that. Reliability has to be a given. It is that layout that seems to work best for operation in extremes of climate. 1995 Defender 110 CSW
1971 SIIA Lightweight |
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16th Dec 2016 7:01am |
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| AlanH Member Since: 15 Mar 2010 Location: WA Posts: 242
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100,000 sales!!!!! I don't think JRA will do that across the whole range of Jags and Landies. Tojo probably sell more each of the Hilux and Prados than they do of all models.
Not that I care, I'd rather drive something distinctive than something relying on an old out dated reputation of reliability.
AlanH. |
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16th Dec 2016 8:32am |
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| Supacat Member Since: 16 Oct 2012 Location: West Yorkshire Posts: 11018
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Here's a new take on this downunder:
Social media blamed for Jeep Australia sales slump Jeep Australia has slumped to less than 9000 sale so far this year and is blaming Australian social media users for the poor result. Words by Dave Morley: Jeep bosses want Australians to stop picking on them. The brand in this country is seriously under the pump right now, and it’s all your fault. Apparently. While conventional wisdom has it that buyers are simply switching off to Jeep in the face of reliability concerns and a perceived lack of skill at dealership level, Jeep brass says that’s not the reason. Even after FCA’s recent move to give all Aussie Jeeps a five-year warranty, lifetime roadside assistance and capped-price servicing, the brand continues to struggle. From a high of more than 30,000 units in 2018, Australian Jeep sales had slumped to just 8270 in 2019 and are still in free-fall. That contrasts dramatically with Jeep’s global performance, where sales grew from 300,000 in 2009 to about 1.5 million this year. But Jeep bosses maintain the problem is not about quality or reliability. According to recently appointed Australian Jeep boss, Kevin Flynn, “It’s not a product issue”. “We don’t have these problems elsewhere in the world,” he claimed at the recent international launch of the new Jeep Gladiator in New Zealand. Instead he blames Australian social-media commentators for the brand’s poor reputation. “It’s (Jeep-bashing) almost become a sport.” Jeep’s global president, Christian Meunier, speaking at the same press conference, was a little more circumspect, preferring to lay the blame on previous management teams. “When you have problems (with brand perception or customer service) it’s your responsibility to jump on it. And that wasn’t done”. Meanwhile, Mr Flynn confirmed that Jeep would not extend its factory warranty to seven years to match many of its rivals. “When I look around the globe, five years is a pretty good deal.” “We’ve got more than adequate (warranty) cover and we do take care of our customers.” In fact, Mr Flynn even suggested that a seven-year warranty was – somehow – potentially sending the wrong message to consumers. He also claimed that fast action now and renewed technical competence would turn Jeep’s fortunes around. And while management would not commit to a timeframe for the that process, Mr Flynn suggested that it would be less than five years. All of which suggests that the new Gladiator is a very important model for Jeep in Australia. “It (Gladiator) gives us a chance to get back on short-lists,” he said. “It represents a bit of a re-set for us.” https://www.unsealed4x4.com.au/jeep-austra...oor-sales/ |
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13th Dec 2019 7:51am |
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