Home > General & Technical (L663) > 2020 Defender main discussion thread |
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spudfan Member Since: 10 Sep 2007 Location: Co Donegal Posts: 4663 |
They should have let the Defender retire and started a new model range with this. It is the fact that it is called Defender that has us all polarised. Mercedes do not sell a lot of Unimogs per year but they keep it going. The G Wagen does not have massive yearly sales but it is kept going. Mercedes know that they are important to the brand.
Land Rover will spend a huge amount of money per vehicle on advertising. They forget if a proper updated REAL Defender had been kept going like the G Wagen and the Unimog it would have that subliminal effect in peoples heads of doing more for the brand advertising wise than launching this vehicle. People expect a Defender to be different to look at, to drive and well.. to appeal to a special type of person i.e. us oddballs. Sales would not have been massive but as an advertisement for the brand it would have no equal. When there is a storm and your power goes, when you see a Defender coming up with a team to restore your power, well you cannot buy an image like that. Defender was not and never will be a big volume seller. You accept it for what it is and what it could do for your company. The old Defender will be heavily featured in the background of advertising photos of the new vehicle just to get that subliminal image of Defender into peoples minds when they see the new vehicle. This might be a fine vehicle but it is not a Defender. They should have called it something else. 1982 88" 2.25 diesel 1992 110 200tdi csw -Zikali 2008 110 2.4 tdci csw-Zulu 2011 110 2.4 tdci csw-Masai |
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27th Aug 2019 11:40am |
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NoDo$h Member Since: 18 Aug 2007 Location: Buried in deer guts in Dorset Posts: 972 |
Everyone wanted it to look like the old Defender. So somebody in the marketing department went "quick, it needs something that looks a bit like chequer plate!" There is no purpose. Only style. 54 Freelander modded for mud 2008 D3 SE 2010 90 XS SW 1978 88 Series 3 undergoing surgery with a new owner 2007 90 County Truck Cab - gone 2006 D3 SE - gone 2004 Freelander Sport - gay 1999 Disco V8 ES rotted to bits |
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27th Aug 2019 11:58am |
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Dreamweapon Member Since: 19 Dec 2016 Location: Hessische Odenwald Posts: 55 |
Take the Defender badge off the bonnet, it could be from any random generic car manufacturer.
Last edited by Dreamweapon on 27th Aug 2019 1:02pm. Edited 1 time in total |
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27th Aug 2019 1:01pm |
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Dreamweapon Member Since: 19 Dec 2016 Location: Hessische Odenwald Posts: 55 |
Perhaps a Kia or a Daihatsu. Or take off the Defender badge and replace it with Discovery, Range Rover or Freelander, it could just as easily be the 2020 model of any of the Land Rover range.
Bland and generic. |
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27th Aug 2019 1:02pm |
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dgardel Member Since: 30 Nov 2008 Location: Veneto (Heart & Head) Posts: 3586 |
Mercedes with the new 2019 G class done e great jog, Suzuki with the new Jimny done a great job......
Land Rover loose the train..... Why? Why? WHY??? And, D5 isn't great as the D4..... Discovery 5 td6 HSE Stornoway Gray Outback Engineering Limited Edition IID Pro MV License |
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27th Aug 2019 1:56pm |
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dgardel Member Since: 30 Nov 2008 Location: Veneto (Heart & Head) Posts: 3586 |
Hyundai, Kia, Skoda.. Discovery 5 td6 HSE Stornoway Gray Outback Engineering Limited Edition IID Pro MV License |
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27th Aug 2019 1:58pm |
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JOW240725 Member Since: 04 May 2015 Location: Suffolk Posts: 7906 |
Well I quite like it! Get a few accessories on it and it'll do me nicely! If someone could just buy it for me I'd be very happy! James
MY2012 110 2.2TDCi XS SW Orkney Grey - http://www.defender2.net/forum/topic43410.html MY1990 110 200TDi SW beautifully faded Portofino Red - https://www.defender2.net/forum/post743641.html#743641 MY1984 90 V8 Slate Grey - https://www.defender2.net/forum/post744557.html#744557 Instagram @suffolk_rovers |
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27th Aug 2019 2:02pm |
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Mcfly1985 Member Since: 22 Aug 2019 Location: Florida Posts: 24 |
From another forum (AULRO.com), there is talk of the first official photo from LR tomorrow, Aug 28th, along with a video! That should put to rest whether this is at all fake or otherwise modded for the Bond film. From another forum August 28th @ 7PM EST – Press release with image & link to video will be released and available via GRMS September 5th – Tease video & Images released via social channels September 7th – Tease video & Images released via social channels September 9th – Tease video & Images released via social channels September 10th – Global Reveal at Frankfurt Auto Show! o Live feed at 4am EST; a link will be available to watch post reveal o CRM communications to Defender hand raisers and current Land Rover owners announcing reveal (Sept 9th and 10th) o Ordering guide will be available o Vista Ordering Opens o Defender Page Live on LandRoverUSA.com o Vehicle Configurator Live on LandRoverUSA.com o E-Brochure Live on LandRoverUSA.com & GRMS |
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27th Aug 2019 2:07pm |
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blackrangie Member Since: 07 Jul 2019 Location: sydney Posts: 181 |
It has a hip seen at goodwood, it has flat windows, it has a sloped down roof, every defender has flares, people that mod put bigger ones on. The previous defender was a terrible seller, this will sell very well imo and improve just above everything on the current defender that needed improving. |
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27th Aug 2019 2:14pm |
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blackrangie Member Since: 07 Jul 2019 Location: sydney Posts: 181 |
cheers, anyone know what GRMS means? |
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27th Aug 2019 2:15pm |
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blackrangie Member Since: 07 Jul 2019 Location: sydney Posts: 181 |
and yet i wouldn't buy a gwagon or a jimny, both for different reasons, had a deposit down on the new defender for some time. Landrover was on a loosing train with the current defender sales wise, they just upgraded it to a bullet train, everyone will want a ride |
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27th Aug 2019 2:27pm |
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HK07 Member Since: 15 Dec 2016 Location: Hampshire Posts: 746 |
It is true that the old Landrover was not a money spinner since the 70's I think.
Whatever it is like, it may not be a good replacement for the Defenders we know and love, but I bet it will sell in fantastic numbers. 2007 90 Puma - Love it - Best car I have ever owned. 1989 Ninety 200tdi - Love it - Second best car I have ever owned. 1951 80" Series 1 - Love it - Third best car I have ever owned. |
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27th Aug 2019 2:33pm |
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jeffersj Member Since: 23 Jan 2015 Location: Near Preston Posts: 431 |
Here it is
Click image to enlarge Jeff Ex 1968 Series 2A Ex 90 TD5 Ex D3 Ex D4 |
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27th Aug 2019 2:41pm |
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Michaels Defender Member Since: 16 Aug 2007 Location: North Yorkshire Posts: 269 |
Don’t forget that there maybe two or three defender versions in the family and this is the full fat one like full fat Range Rover and lesser or retro ones released later, hopefully!!!
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27th Aug 2019 2:46pm |
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