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Zed



Member Since: 07 Oct 2017
Location: In the woods
Posts: 3287

United Kingdom 2010 Defender 110 Puma 2.4 XS CSW Santorini Black
JLR's recent success has been born from PCP and other financing deals. Very few people actually buy their motors, I read somewhere it's less than 10 percent which is amongst the lowest in the industry. Instead people lease and chop in every couple of years for a (new) model which JLR happily churn out regularly.
There is Censored all attention to durability, design longevity, depreciation, maintenance costs or any regard whatsoever to longterm ownership because it doesn't matter to them. Not one iota.
The JLR business model is to make as many shiny new things as possible to fuel the PCP cycle.

Whilst I have no doubt the new Defender will be a huge success sales wise, I cannot see it replacing the (our) Defender because all the things that have made it so successful for over 70 years are directly at odds with JLR's current business model and customer base.
Post #732845 4th Oct 2018 6:55am
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blackwolf



Member Since: 03 Nov 2009
Location: South West England
Posts: 17383

United Kingdom 2007 Defender 110 Puma 2.4 DCPU Stornoway Grey
PCP = Phencyclidine, Phenylcyclohexyl piperidine, aka "angel dust", once used as an animal tranquilizer and embalming fluid, a dissociative anesthetic now banned almost everywhere and a Class A illegal drug.

Explains a lot really ! Rolling with laughter
Post #732857 4th Oct 2018 7:44am
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Entreq



Member Since: 02 Jun 2015
Location: Lake Constance
Posts: 43

Germany 

Click image to enlarge


rounded doors
Post #732897 4th Oct 2018 11:04am
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Fat Cog



Member Since: 19 Mar 2012
Location: Oxfordshire & Devon
Posts: 502

United Kingdom 2016 Defender 90 Puma 2.2 HT Corris Grey
Zed wrote:
JLR's recent success has been born from PCP and other financing deals. Very few people actually buy their motors, I read somewhere it's less than 10 percent which is amongst the lowest in the industry. Instead people lease and chop in every couple of years for a (new) model which JLR happily churn out regularly.
There is Censored all attention to durability, design longevity, depreciation, maintenance costs or any regard whatsoever to longterm ownership because it doesn't matter to them. Not one iota.
The JLR business model is to make as many shiny new things as possible to fuel the PCP cycle.

Whilst I have no doubt the new Defender will be a huge success sales wise, I cannot see it replacing the (our) Defender because all the things that have made it so successful for over 70 years are directly at odds with JLR's current business model and customer base.



Zed...you are so so right!

A really good friend of mine had a position with ICI in their automotive paint division, he told me that Mercedes do exactly the same & that the commercial arm only expects a maximum of 3 years life from Sprinter vans, hence why they are all rust buckets.

He said they are painted with little more than undercoat & anyone buying one out of their own money (which he said should be avoided) should opt for metallic as it will at least have a bit more paint & a coat of lacquer.

Back to Zed's post...I recently took my Defender into Guy Salmon for a couple of minor warranty jobs & whilst I was waiting I wandered around the shiny new things in the showroom (none of which remotely appealed to me), I got chatting to a salesman in a very tight fitting suit who said the same that none of their customers actually buy a JLR product, they are all either company lease or PCP, he even said that most don't bother even to get the warranty jobs done as its not going to be a long term ownership so it won't be their long term problem! Since 1973...S1, Air Portable's, Defender's, but only my Wolf TUL HS GS remains
Post #732905 4th Oct 2018 11:47am
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DSC-off



Member Since: 16 Oct 2014
Location: North East
Posts: 1408

United Kingdom 2015 Defender 110 Puma 2.2 XS CSW Aintree Green

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Take off the cladding disguise and the camouflage, and... Shocked



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Post #732969 4th Oct 2018 6:15pm
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ickle



Member Since: 22 Jul 2010
Location: South Vendee
Posts: 1782

France 2008 Defender 110 Puma 2.4 CSW Alpine White
DSC - if it were a newer Hippo, twice the power & torque, low range, better ground clearance and articulation it would be fab, I loved our 2 doors!

Keith
Post #732970 4th Oct 2018 6:26pm
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DSC-off



Member Since: 16 Oct 2014
Location: North East
Posts: 1408

United Kingdom 2015 Defender 110 Puma 2.2 XS CSW Aintree Green
Keith, the F1 was an honest, decent vehicle at a good price. It sold by the thousand because of that. Thumbs Up

Was it ahead of it's time?
20 years later we're likely to get a monocoque body, fully independent suspension and a 2.0 litre, 4 cylinder engine Defender.
The Freelander name has been dropped, but the whole range of Landrover vehicles DNA is now closer to the F1 than the last 2016 model year Defenders.
Post #733006 4th Oct 2018 9:25pm
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blackwolf



Member Since: 03 Nov 2009
Location: South West England
Posts: 17383

United Kingdom 2007 Defender 110 Puma 2.4 DCPU Stornoway Grey
Don't forget that tne F1 was the first vehicle designed for LR by Gerry McGovern, so it is perhaps no surprise that they are now all evolved F1s.
Post #733010 4th Oct 2018 9:46pm
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100inch



Member Since: 15 May 2012
Location: Brunswick
Posts: 411

Australia 2010 Defender 110 Puma 2.4 CSW Santorini Black
For all who rant about JLR's past and future business strategies i like to remind them that so far as a Defender owner it actually worked financially well in our favor! Defender was one of the cheapest way to buy into a market where prices in general hardly dropped if not the opposite. Plus having the Premium, Iconic etc tag for free. Yes, the Defender replacement will not suit or please everyone. But it will be interesting to see how many actually buy something else instead down the track. Same for the ones going on about the current RR and RRS range. Forking out your hard earned money speaks louder than words and it is your money which dictates future products. So it actually falls all back to us as consumers. And yes i will buy a new 'Defender'. Not in a rush for the first editions as our latest JLR purchase is less than 6 months old but i can't wait to get one! Excited! m
Post #733019 4th Oct 2018 11:22pm
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Ramajama



Member Since: 28 Jul 2016
Location: Heartland, ‘Murica
Posts: 109

United States 



Looks like they made the right choice on the basic shape. Looks like it’s staying true to the family silhouette. There’s a TON of prosthetics on this mule. There’s a lot hiding underneath. I think there’s going to be retro styling queues. I think the real approach angle is hidden as well. That one has the possibility of hiding a soft top version underneath the rear prosthetics. I’m very optimistic and at this time, I’m looking forward to it!
Post #733022 5th Oct 2018 4:26am
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diduan



Member Since: 13 Oct 2016
Location: Central Balkan
Posts: 260

Bulgaria 
I am afraid, JLR missed the point. They are focused to create the "Best4x4...", "most capable" etc. And this is what the real defender wasn't. It was capable enough to carry my 1ton of loading through sand and mud. It was simple enough to be fixed on the trail. And there is enough after-market support to change problematic parts with better engineered, so a problem will not occur any more - thus high customization.
Even if they come up with a complete retro design, it will still miss the point. Because it is not about round headlamps, nor about off-road capability, but function. Defender 110 SW MY2011 2.4tdci decat, no EGR
Jeep Wrangler YJ 1990 4.0. Front 78' Dana 60, Rear CUCV 14 bolt
Post #733034 5th Oct 2018 7:22am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
JAY BOY wrote:
I like it.
The only problem i can see is its going to appeal to everyone so will depreciate like all the other landrover garb thats out there.
They will be ten a penny in four years and be worth Censored all


It's JLR's stated intention to make 100k per annum, so what you ses as a problem is actually their business case for production.
Post #733040 5th Oct 2018 7:37am
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mrd1990



Member Since: 16 Aug 2012
Location: Wales
Posts: 600

Wales 2000 Defender 110 Td5 CSW Epsom Green
Look at the gaffertape above windscreen, maybe it really is the new defender Rolling with laughter
Post #733048 5th Oct 2018 8:04am
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Supacat



Member Since: 16 Oct 2012
Location: West Yorkshire
Posts: 11018

United Kingdom 2013 Defender 110 Puma 2.2 XS DCPU Keswick Green
Supacat wrote:
discomog wrote:
I think as someone else has said it is going to be a highly capable off road vehicle full of technologically advanced engineering and electronics but all of this wizardry is not going to sit on a ladder chassis, it's not going to have bolt on body panels and it's not going to have flat glass windows. It will be a Defender in name only, sad but true.


All that tech on the latest Disco is proving troublesome if the threads on some other forums is to be believed, even issues such as oil dilution on the engines means I will not be at the front of the queue for one of these.


and talking of tech issues...here's the latest - a recall:

Alert number: A12/1460/18
Category: Motor vehicles
Product: Passenger car
Brand: Land Rover
Name: Range Rover, Range Rover Sport, Discovery
Type / number of model: Type Approval Numbers :
Range Rover: E11*2007/46*0649; Range Rover Sport: E11*2007/46*0909; Discovery: E11*19/2011*249/2012*1247*01
Batch number / Barcode: Specific vehicles built between 13/11/2017 and 17/03/2018

Risk type: Injuries
The Autonomous Emergency Braking (AEB) feature may not activate, without a warning message informing the driver. There is an increased risk of accident.

Measures taken by economic operators: Recall of the product from end users (By: Manufacturer)
Post #733055 5th Oct 2018 9:14am
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Wild Card 90



Member Since: 03 Dec 2014
Location: Gerlingen
Posts: 1060

England 2012 Defender 90 Puma 2.2 SW Indus Silver
diduan wrote:
I am afraid, JLR missed the point. They are focused to create the "Best4x4...", "most capable" etc. And this is what the real defender wasn't. It was capable enough to carry my 1ton of loading through sand and mud. It was simple enough to be fixed on the trail. And there is enough after-market support to change problematic parts with better engineered, so a problem will not occur any more - thus high customization.
Even if they come up with a complete retro design, it will still miss the point. Because it is not about round headlamps, nor about off-road capability, but function.


Diduan, I totally agree with you! Thumbs Up Thumbs Up Thumbs Up To the point! 1998 Tdi 90 SW,
2008 Td4 90 SW,
2012 2.2 90 SW,
2" raised Trailmaster/Terrafirma
Heavy Track Raids, 255 MT´s,
Recaro CS´s, anorak, wellingtons
Post #733060 5th Oct 2018 9:51am
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