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pcoote

Member Since: 01 Aug 2010
Location: Oxford
Posts: 83

2010 Defender 110 Puma 2.4 USW Stornoway Grey

DC100 new product line, ie no longer a Defender replacement

Interesting.....

http://www.autojunction.in/india-auto-car-...-32452.cms

13th May 2012 4:12pm

Zagato
Site Supporter

Member Since: 08 Jan 2011
Location: Billingshurst West Sussex
Posts: 5013

Yes that all makes sense

13th May 2012 5:17pm

JJ

Member Since: 18 May 2009
Location: Winchester
Posts: 932

1987 Defender 110 V8 Petrol CSW Corris Grey

That makes perfect sense, as a vehicle to replace our family car great I may even buy one . To replace my Defender ..... no.

13th May 2012 6:53pm

BigMike

Member Since: 13 Jul 2010
Location: Lancashire
Posts: 2253

Ho ho ho. How many times did I say CONCEPT CAR re def replacement.

<--smart arse.

13th May 2012 7:32pm

JSG

Member Since: 12 Jul 2007
Location: Berkshire
Posts: 2412

2011 Defender 110 Puma 2.4 XS CSW Stornoway Grey

Depends what you read into it though - to me it could be that they are saying the current Defender will continue to be built in small numbers for the utility / farming market (maybe in India as has previously been suggested) and the DC100 will become the new 'base level / utility' Landrover that they need to sell into the USA and in bigger volumes in Europe.

Quote:
The production version of the DC100 would fit perfectly in Land Rover’s model line-up, probably priced below the Freelander. It will be key to generating volumes for the brand in emerging markets like India, China and Brazil, where it already has strong presence, but its vehicles are priced at a premium beyond the reach of many aspirational customers. By Indian pricing standards, a vehicle sporting a Land Rover badge and a price tag of Rs 20 lakhs, with good off-road credentials and enough manoeuvrability for city use would be almost perfect.

If it is a good vehicle and less than a Freelander than it will replace Defender sales over here. John

http://www.hampshire4x4response.co.uk

2011 Tdci 110 CSW XS

14th May 2012 7:57am

TEAB

Member Since: 08 Oct 2011
Location: West Sussex
Posts: 6

JSG wrote:
Depends what you read into it though - to me it could be that they are saying the current Defender will continue to be built in small numbers for the utility / farming market (maybe in India as has previously been suggested) and the DC100 will become the new 'base level / utility' Landrover that they need to sell into the USA and in bigger volumes in Europe.

Quote:
The production version of the DC100 would fit perfectly in Land Rover’s model line-up, probably priced below the Freelander. It will be key to generating volumes for the brand in emerging markets like India, China and Brazil, where it already has strong presence, but its vehicles are priced at a premium beyond the reach of many aspirational customers. By Indian pricing standards, a vehicle sporting a Land Rover badge and a price tag of Rs 20 lakhs, with good off-road credentials and enough manoeuvrability for city use would be almost perfect.

If it is a good vehicle and less than a Freelander than it will replace Defender sales over here.

Agreed, there is an article in LRM saying "The DC100 was originally conceived as a pure design concept to preview how the Defender could evolve, but reaction to it in its present state has been so positive that Land Rover is even considering using the DC100's looks for a new entry-level road-going model - probably based on the Range Rover Evoque platform. It is thought a tougher utility version, based upon a ladder frame chassis similar to the current Defenders, could follow"

I am not sure I particulary like (or even understand!) the idea of a look-a-likey "Defender"........

14th May 2012 3:57pm

K9F

Member Since: 12 Nov 2009
Location: Bournemouth
Posts: 9610

2008 Defender 90 Puma 2.4 XS CSW Stornoway Grey

Anyone else notice in the original article it was referred to as 'Defender Concept' but in the link above 'Discovery Concept?' Suspect it's a 'typo' but a bad one nevertheless...

Still like the look of it!

If you go through life with your head in the sand....all people will see is an ar5e!!

Treat every day as if it is your last....one day you will be right!!

14th May 2012 4:09pm

RobKeay

Member Since: 19 Jul 2009
Location: Stafford
Posts: 1591

2014 Defender 110 Puma 2.2 USW Corris Grey

That has to be the worst article. If it ain't broke don't fix it??? Continually improving defender because there's so much difference between a 200tdi and a 2.2 puma.

12 bhp
Better heater
Disk brakes all round
An extra gear

What's the difference between a disco 200tdi and a disco4, think the list would be rather long.

14th May 2012 8:14pm

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